Four Films, One Purpose: Crafting Visual Impact for a Cause

Explore how our campaign, directed, filmed, and edited by Dino Dimar, successfully raised 800,000 + AUD for the Archbishop Campaign and earned the IABC Best of the Best award. Through powerful storytelling and community engagement, parishioners showed their support online and through checks. By showcasing our primary film during mass in Catholic churches across Victoria, we effectively conveyed our mission. Four additional videos amplified our message, helping us meet fundraising goals and strengthening the bonds of faith for future generations.

The Archbishop Campaign of the Catholic Archdiocese of Melbourne

Aims to address critical funding needs while fostering community engagement and support among parishioners. Launched as an annual initiative, it consolidates multiple fundraising efforts into one comprehensive campaign to enhance efficiency and maximize contributions.

The campaign serves various essential ministries, including the care of retired priests, seminarian education, and support for community service organizations. In light of declining church attendance and traditional funding sources, the campaign adopts innovative strategies, such as promoting online recurring donations and utilizing engaging multimedia content.

Furthermore, the Archbishop Campaign reinforces the Archdiocese's mission to inspire faith and connection within the community, establishing a lasting commitment to its values and objectives. Through a combination of compelling storytelling and widespread outreach, it aims to not only meet financial goals but also strengthen the bonds of faith for generations to come.

The Quil Award -
Best of the best

The International Association of Business Communicators (IABC) honors excellence in business communication through its prestigious Gold Quill Awards. The Archbishop Campaign has been recognized as "Best of the Best," celebrating its innovative approach to addressing key business needs.

The campaign features uniquely crafted messages that resonate with specific audience segments, leading to meaningful business outcomes. Formal research ensured accurate measurement of results, which were effectively communicated to stakeholders.

Campaign's strategic alignment, creativity, and effective use of communication channels to engage audiences. The messaging was not only clear and consistent but also emotionally resonant, influencing audience behavior. The thorough evaluation provided strong evidence of success, demonstrating a deep understanding of effective communication principles and audience needs.

The Goal

Campaign Achieves Remarkable Results

The campaign achieved impressive results, with the heart felt video made a huge impact. The quality of directing and editing effectively showcased the church's mission.  
Successfully encouraged donations and reversed the decline in giving. While transitioning parishes to online giving took some time, we identified opportunities to enhance this message in the 2025 campaign. Aligning themes and messaging with key Church events, like vocations week, created a more compelling case for giving and will be a focus in our future planning.

+109% increase in fundraising
revenue (2024)

100% positive sentiment

98% of parishes participated

We can, like the first disciples, help build our community for the future.

The 2024 Archbishop's Campaign, led by Archbishop Peter A. Comensoli, aims to support the future of the Archdiocese of Melbourne by raising $1 million for vital ministries like seminarian education and support for retired priests. The main video featured above played a key role in achieving the campaign's goals, encouraging parishioners to give generously through a streamlined donation process.

'A father looks after his kids’: Fr Karmel Borg’s 64 years as a priest

Fr. Karmel Borg has dedicated 67 years to priestly service, reflecting on his journey as a profound gift from God. Born in Malta as one of twelve children, he was ordained in 1960 and has since served various parishes in the Archdiocese of Melbourne, including an impactful 36 years at St. Peter Chanel in Deer Park. Fr. Karmel emphasizes the priesthood as a vocation where everyone is viewed as a child in need of love and care, often recalling how the community has shaped his ministry. He has shown resilience in facing challenges, striving to build and support his parishes, and continues to inspire others with his commitment to faith and service.

Saying 'Yes' to the Call: Vocations in Focus with Rhys Lowther and Ian Vergel

Rhys Lowther and Ian Vergel, two dedicated seminarians featured in the vocation videos, explore their journeys toward priesthood, focusing on the importance of discerning their calling to serve. The videos highlight how the formation process fosters genuine priestly hearts rooted in service and compassion. Rhys emphasizes the crucial role of spiritual growth and community support, while Ian shares how saying "yes" to his calling has guided him to embrace the priesthood. Together, they demonstrate how these insights can help future priests discern their own vocations, inspiring others to consider a life dedicated to faith and service.

Faith in Focus: Through a Papal Lens
‍

Stories from the pews, the altar, and the heart. rooted in photojournalist's integrity and the composed reverence of Arturo Mari and Francesco Sforza, aspiring to one day bring this perspective to the service of the Holy Father.